A short form of Search Engine Optimization is SEO, it's a process to improve your site to enhance its visibility when users search for any services and products related to your business on Google or other sites. The better your view of your pages, the more likely you get attention and attract existing or prospective users to your business. SEO uses bots to scroll pages on the web that goes from site to site, collects details about pages, and put them in the index. Index kind of a library where a librarian can pull the books upward to give support to your finding you want to look.
businesses should be investing in SEO as its offers a way to traffic your website without paying for each click. when you opt for PPC ads, you get charged for every click whenever users visit your site, however, if it gets traffic organically then it's free, yes but of course, it needs investment in resources and skills to rank first.
As its a process of optimizing your site to rank first on the search engines, Google uses almost 200 ranking aspects and enables the algorithms of the search engine to rank websites as per relevancy.
