A landing page is a stand-alone web page designed expressly for a marketing or advertising campaign in digital marketing. It's the page on which a visitor "lands" after clicking the email link or an advertisement from Google, Bing, YouTube, Facebook, Instagram, Twitter, or any other comparable website.
Landing pages are created with a single focus or goal, known as a call to action (CTAs), as opposed to web pages, which typically have multiple goals and encourage exploration.
A landing page's main job is to gather contact information in exchange for something useful, like a retail offer code or business-to-business (B2B) insights presented as a white paper. Landing pages are distinct from other web pages in that they do not exist in a website's evergreen navigation.
Landing pages for new product releases are a good concept since they put more emphasis on elements like rarity, novelty, strong messaging, and eye-catching graphics.
It might be challenging to produce visually stunning offers when using numerous e-commerce product sites or service page software. The copywriting that will sell your product might not work with the rigid layout.
