Google Search Console, formerly known as Google Webmaster Tools, is a complimentary service offered by Google that enables you to oversee your website's presence in Google search results. By utilizing Google Search Console, you can acquire valuable insights into the performance of your site according to Google's evaluation.

Key Features:

1. Keyword Analysis: Explore the keywords for which your website and its individual pages are ranked.

2. Performance Metrics: Measure various metrics such as total clicks, total impressions, average click-through rate (CTR), and average position of your pages in search results.

3. Page Rankings: Gain visibility into the ranking positions of each page on your website for specific keywords in Google search.

4. Indexing Assistance: Submit pages that have not yet been indexed by Google, ensuring that they are included in the search engine's database.

5. Backlink Analysis: The links report provides information about the websites that have linked back to your site, helping you understand your backlink profile.

Overall, Google Search Console empowers you to comprehend why your site is excelling or underperforming in Google's perspective, ultimately aiding you in optimizing your online presence.