Google Analytics is a tool that helps website owners understand how people use their websites. It gives real-time information about things like how many people visit the website, where they come from, and what they do on the site.

By using Google Analytics, website owners can improve their websites by figuring out what works well and what needs improvement. The tool can track different types of online advertising and even emails that bring people to the website.

Using Google Analytics is helpful for businesses because it provides valuable information that can be used to make better decisions about marketing, content, and products. It's also easy to connect this information to real-world results and see how the website is contributing to the business.